Play, a new Icelandic airline, offers budget transatlantic flights

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On Wednesday, an Icelandic budget airline named Play will debut in the United States, less than a year after launching in Europe. Its inaugural flight will travel from Baltimore-Washington International Marshall Airport to Iceland’s Keflavik Airport, the same route another low-fare carrier flew before its abrupt collapse in 2019.

In many ways, Play’s business model is similar to Wow Air’s: It flies from the United States to a constellation of destinations in Europe, connects through Iceland and charges for any and all extras, such as carry-on bags, seat assignments and bottled water.